Time holds a central and prominent place in Pindar’s Olympian 10. My paper focuses on a specific passage (49-55) which, as I argue, promotes an association between chronos and Cronos, thus advancing chronos as a primordial and dominant power. This suggestion has already been put forward by some scholars, but mainly as evidence to support a similar role assumed by chronos in other texts, such as the treatise by Pherecydes of Syros and the Derveni Papyrus. My intention here is to bolster this suggestion by examining in more depth the means by which the Cronos/Chronos conflation is forged, as well as by taking into consideration the overall treatment of the notion of time in Pindar’s oeuvre.